Catalyst for Startups & Scale-Ups

What’s your biggest challenge on the road to success? 

Ask us anything — our experts are here to help you move forward. 

Decades of experience. Trusted by innovators.
	
		
	
		
	
		
	
		
Nice to meet you

Katalis Alliance is a consortium of experts helping startups and scale-ups navigate the pivotal moments that shape their success.

With decades of combined experience across business development, marketing, go-to-market strategy, sales, and international expansion, we work alongside ambitious teams to solve real challenges, unlock new opportunities, and scale with purpose.

We don’t consult, we co-create, execute, and deliver. We walk the path to success with you, every step of the way.

Our Team

Meet the Experts

We’re a cross-disciplinary team that loves to create great experiences for our customers.

Korhan Erçin

Founding Member

25+ years in sales and leadership. Ex-CSO of Yemeksepeti (exit with 589M USD), Ex-CSO of AloTech, Ex-Sales Manager of VeriPark. He has experience for international expansion with Yemeksepeti, CCS and VeriPark for +50 countries.

 

 

 

Yuce Zerey

Member

25+ years in marketing and growth leadership with 165+ international awards. Ex-CMO of Hepsiburada, Ex-Global Marketing Director at Unilever (38 countries), Ex-Dijital Marketing Manager at The Coca-Cola Company (92 countries), Ex-Brand  / eCommerce Manager at Turkish Airlines leading global brand transformation.

Ceyhun Doğrayan

Founding Member

10+ years in B2B Marketing, founder of MWJ Marketing Accelerator. Helps tech companies drive digital visibility & lead generation through content, SEO, and strategic marketing programs.

 

Umut C. Turhan

Founding Member

Founder of scaleWW. Over 8 years of experience driving SaaS and CCaaS international expansion across 60+ countries. Specializes in sales operations, go-to-market execution, and market entry strategy.

İrem Altıparmak

Founding Member

Full-stack B2B marketer with a passion for sustainability and storytelling. Delivers high-impact campaigns with real results and manages projects with precision.

Testimonials

Hear From Allies

Real words from real friends. No scripts, just love.
  • "Korhan has been one of our earliest investors and a trusted board member. He has consistently provided us with high-quality, actionable advice on strategic matters and supported us with executive hiring. His perspective is sharp, his guidance is practical, and he's been a true partner to our founding team from the very beginning."
    Osman Koç
    Founder / CEO Userguiding
  • "Working with Katalis Alliance has been a true game-changer for us. They didn’t just provide strategic guidance — they became real partners in our growth. Their deep understanding of startup dynamics and hands-on approach helped us make clearer decisions and move faster. I highly recommend them to any founder looking to scale with confidence."
    Fatih Coşkun
    Founder, Sanction Scanner
  • "We had the pleasure of working with Korhan, and were truly grateful with his guidance and support. Together, we defined and implemented Heltia’s demand generation strategy, carried out a major CRM migration to enhance pipeline tracking, and worked closely on designing our team structure and KPIs. Korhan also introduced us to the right experts when needed, helping us move quickly and make real, measurable progress."
    Alperen Adikti
    CEO / Founder Heltia
  • "MWJ helped us develop a comprehensive product marketing kit for PIMLAND, which included a one-pager website, sales pitch deck, product brochure, case study, and an overview product video. This complete sales enablement kit provided our team with the essential tools to clearly communicate the value of our Product Lifecycle & Information Management solution. Their deep expertise in IT and B2B marketing truly sets them apart as a strategic partner."
    Erdinc Sezer
    Cofounder Pimland
  • "We have outsourced our marketing needs to MWJ. From managing our LinkedIn company page and content creation to SEO and end-to-end event management, their support has allowed us to focus on our core business without the stress of overseeing marketing operations. They’ve truly become an extension of our team, making the entire process seamless and efficient."
    Serkan Kose
    CEO Lena Software
  • "With MWJ acting as an extension of our marketing department, we`ve been able to focus on growth while they handle all aspects of our marketing operations."
  • "Working with Katalis Alliance has been incredibly valuable for Carbon Gate. As a SaaS climate tech company, their expertise and guidance have played a crucial role in helping us scale our sales and identify new customer opportunities. Katalis' deep understanding of the market and their proactive approach to business development has significantly contributed to our growth, and we look forward to continuing this successful partnership."
    Okan Dursun
    Founder & CEO, Carbon Gate
  • Working with Korhan on our base pricing strategy was a great experience. He brought solid insight, challenged our thinking in the right ways, and really felt like part of the team throughout the process. His support made a big impact, and we’re grateful for his collaboration.
    Esin Yılmaz
    Co-Founder & CEO, Text2Text

Let’s Build Your Success Strategy

Whether you're looking to enter a new market, accelerate lead generation, build a sales team foundation or strengthen your go-to-market plan — Katalis Alliance is here to help.





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    Whether you're a startup or scale-up looking for expert support, or a professional interested in joining our consortium, we'd love to hear from you.
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